Redefining Luxury: What It Truly Means for Your Wedding Planning Journey

by | Mar 1, 2024

Are you planning a ‘luxury’ wedding? Have you considered what that truly means in the context of your celebration? As an experienced wedding professional, I’ve seen countless couples drawn to the allure of luxury, yet defining it goes beyond extravagant displays of wealth.

In the initial stages of wedding planning, couples are presented with a diverse array of styles and concepts to choose from. From intimate gatherings and rustic celebrations, vintage chic and eco-friendly weddings right the way up to opulent and extravagant events.  Each style offers a unique expression of love and individuality and in each concept elements of luxury may appear. 

However amidst the variety, understanding the true essence of ‘luxury’ can sometimes be a bit elusive.  

Luxury can be interpreted in so many ways and everyone’s idea of luxury is different. So, using my experience and expertise in the wedding industry over almost fifteen years, I’ll explore the nuances of luxury in the context of weddings, shedding light on what sets it apart.

With the help of other seasoned wedding professionals this article will provide insights and guidance and delve into the intricacies of luxury in the context of weddings.

“Luxury is more than just exceptional quality and exclusivity, it provokes an emotion, and creates a unique aspirational experience. Luxury can be an item or a service but to me true luxury is time because it’s priceless and fleeting. You cannot pay for time and you can never get it back.
Marina, Marina Luri Events

The Definition of Luxury

According to google, the definition of luxury is…   “A broad definition of luxury encompasses the concept of indulgence, exclusivity, and refinement. It refers to experiences, products, or services that go beyond basic necessity and offer heightened quality, craftsmanship, and prestige. Ultimately, luxury is subjective and can vary depending on individual preferences, cultural influences, and societal norms.”

We all know that luxury permeates various aspects of life, offering indulgence, exclusivity, and unparalleled experiences. From first-class travel to fine dining, from High-end designer clothing to high performance cars, luxury manifests in a multitude of forms, each promising a heightened sense of pleasure and sophistication.

Luxury in Weddings

The idea of a “Luxury” wedding often evokes images of grandeur and extravagance. Opulent ballrooms, extravagant floral arrangements, and designer gowns are often symbols of lavish celebrations. 

However, true luxury transcends these external trappings.

This quote serves as a guiding light, illuminating the essence of what luxury truly means.  As the Creative Director at Story Of Your Day, this is an approach we take in all our wedding filmmaking.  So what do these words mean for you, your wedding and also for your wedding film?

Attention to detail

In luxury, every detail of your wedding is meticulously attended to and experienced wedding planners of high end weddings and events bring their expertise to enhance every aspect, making your celebration extraordinary. 

“It’s about the little things that leave a lasting impression.  The hotel remembers you, the staff remember your name, how you like your coffee, remember your likes and dislikes … in the service I provide it’s the small extra touches that go the extra mile because you remember what your client loves.”   
Paula Rooney, Paula Rooney Floral Designs. 

In wedding filmmaking, this attention to detail is paramount. At Story Of Your Day I meticulously film all the details of your day but it is not just about what is seen but also about capturing the atmosphere and emotions of the day, ensuring authenticity..   It’s about noticing the small, meaningful moments that often go unnoticed and incorporating them into the film to create a rich and immersive narrative that evokes another and elevates storytelling.

Attention to detail forms the backbone of luxury wedding filmmaking, resulting in a film that is both visually stunning and emotionally resonant.


Originality is paramount in luxury weddings. In a world where trends often dictate the course of wedding planning, true luxury lies in breaking away from the crowd and infusing your celebration with individuality that reflects you as a couple.

At Story Of Your Day we want to ‘redefine wedding films through cinematic storytelling’.  Everything we do is inspired by our clients and their story.  This means we need not concern ourselves with the latest wedding film trends or formulaic styles of highlights montage.  Our clients share this vision of storydriven films and work with us to ensure their films are original and authentic and unlike any other.

When clients watch our work they fall in love with the fact that each and every one of our films are different.  As the market becomes increasingly more competitive this originality means we can stand apart from the rest.  While not all the weddings we film are ‘luxury’ weddings, their films are most certainly a luxury element to their day.


Exclusivity and luxury are intertwined concepts, each reinforcing the other. In the realm of weddings, exclusivity is a hallmark of luxury, offering a bespoke experience tailored to your distinct preferences and desires. It’s about selecting vendors who understand your vision and work tirelessly to bring it to life in a way that is uniquely yours.

Belle and Ed were married at a private island off Majorca, La Fortaleza, and it doesn’t get much more exclusive than that.

At Story Of Your Day, we take exclusivity to the next level, offering an experience that is unparalleled in the industry.

Our commitment to exclusivity begins with our personalized approach to filmmaking. We work closely with each client to understand their vision.  From the initial consultation to the final delivery of the film, we go above and beyond to ensure that our clients receive a truly bespoke experience and an unforgettable and extraordinary film. 

Of course, exclusivity also comes with a price, and at Story Of Your Day, we are proud to offer a service that is fabulously expensive.  But for our discerning clients who demand nothing but the best, the investment is worth every penny. 

After all, exclusivity is not just about luxury; it’s about creating a once-in-a-lifetime experience that leaves a lasting impression and evokes a profound sense of emotion and connection. As Maya Angelou wisely said, 

“At the end of the day, people will not remember what you said and did, they will remember how you made them feel.”


Above all, luxury is defined by quality. It’s the hallmark of craftsmanship, the standard of excellence, and the unwavering commitment to perfection. From the finest materials to the highest standards of service, quality permeates every aspect of your wedding experience, ensuring that every moment is executed flawlessly and every detail exceeds your expectations.

At Story Of Your Day, quality is paramount. With almost 15 years of experience in wedding filmmaking and storytelling, combined with an extensive film and journalism background at the BBC, I bring a level of expertise that is unparalleled in the industry. As a master videographer, and regarded by one of Europe’s leading wedding filmmakers,  I am respected not only by fellow videographers but also by other industry players for my dedication to excellence and my commitment to pushing the boundaries of creativity and innovation. 

The wealth of experience of that of myself and my team ensures that every film we create is of the highest quality and reflects you and your story.

“We have adored her work for years, so it had to be Emma.  She proved her incredible artistic sensitivity and brings it to any party she documents. Emma put together a storyline that was surprising and thoughtful, fun and light-hearted – precisely like our wedding day experience was”
Isa and Natascha

Your luxury wedding experience

The experience of luxury extends beyond the tangible aspects of the wedding day to encompass the entire planning process. It’s about working with vendors who understand your vision and anticipate your needs, ensuring a stress-free and enjoyable journey from start to finish. It’s about personalized service and a commitment to excellence that sets a luxury wedding apart from the rest.

For wedding and events planner Savina Uldry, the vision of luxury transcends material attributes to become a unique sensorial experience, tailor-made and adapted to the desires of each person.  For her, luxury resides in the powerful pursuit of aesthetics and refinement, in a frenzied quest for splendour and magnificence, creating eternal memories through unforgettable scenographies.

“I see luxury as a quest for intense emotions, a bold exploration, always pushing the envelope, transgressing conventional boundaries, embracing the avant-garde and anticipating future trends.”
Savina Uldry Luxury Events

The Story Of Your Day Ethos on a Luxury Experience

In the last 14 years of filming weddings and elopements,  I’ve learnt that couples commissioning Story Of Your Day aren’t wanting a wedding film because they simply want to watch their day back. They are investing in an ‘experience’ –  a film that allows them to feel the feelings they did on the day, to live every moment again (even the ones they didn’t know about),  and relive how they felt when they stood across from one another and made the most important promises of their lives.

I am a storyteller first and foremost, it’s a part of who I am.  For me, there’s something quite amazing about experiencing and feeling a story and then being able to retell it in a beautiful, timeless and cinematic film.

Working for 20 years at the BBC as a journalist and filmmaker taught me one really powerful lesson – no two stories are the same. Everything I do is inspired by you and your story.

I work with discerning clients from all over the world, capturing and retelling stories.  Often my clients feel nervous about being in the spotlight and having their day filmed.  Rest assured that my ‘purpose’ is to bring out the best in people, creating an atmosphere where couples feel at ease and their true personalities shine through.

“I’m a filmmaker myself and I’m actually speechless at just how awesome our wedding films are… a true reflection of our weekend.  Oh and I’m thinking of auditioning for James Bond because Emma made me look and feel THAT good!” – Philipp Schwinger

Throughout the wedding filmmaking journey, I strive to provide a very personalized service and a supportive presence, ensuring that every step is as enjoyable and stress-free as possible.

That, for my clients, is Luxury.

It’s also worth noting here that luxury isn’t solely defined by the size or scale of a celebration; it’s about the unparalleled experience and the profound moments shared between two souls. 

In recent years, elopements have emerged as a testament to this notion, offering couples the opportunity to exchange vows in intimate settings of extraordinary beauty and significance.

This is a film from a beautiful elopement I filmed in Lake Como in Italy, which I believe oozes luxury.

By embracing attention to detail, originality, exclusivity, quality, and the overall experience, you can redefine luxury in your wedding planning journey.

At Story Of Your Day, I bring decades of expertise in crafting cinematic masterpieces that capture the essence of your love story.  With connections in the luxury wedding industry, I’m uniquely positioned to guide you in finding the perfect planner and suppliers who align with your vision and values.

“The depth beyond the ‘What.’ While every luxury brand may seem simple in concept, its essence is intricate. Wedding professionals that stand out have built this over time and consistency. The CELEX Ensemble is a collection of those unique professionals with a depth to their what.”
Ruel Baker
Celex Ensemble

For more about Story Of Your Day and our ethos, please visit my About Me page.

Thank you to the contributors who shared an insight into what they believe is luxury in the wedding industry:

Marina Luri, Marina Luri Events

Paula Rooney, Paula Rooney Floral Designs

Savina Uldry, Savina Uldry Events

Ruel Baker , CELEX Ensemble 

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