Content Is Transient. Footage Is Forever. And I’ve Had Enough of the Confusion. Three years ago, I wrote about the arrival of the Wedding Content Creator. Back then, I understood exactly what a Content Creator was. I’m not sure I do anymore. In 2023, the distinction was relatively simple. Content Creators created fast, social-first content…
Over the past decade, iconic fashion houses like Chanel, Dior, and Gucci have redefined the way they connect with audiences – by embracing the power of storytelling. From Chanel’s Inside Chanel video series launched in 2012, to Dior’s cinematic Secret Garden campaigns beginning in 2014, and Gucci’s bold narrative reinvention under Alessandro Michele from 2015…
Switzerland is one of the world’s most sought after destinations for luxury weddings, intimate elopements and unforgettable proposals. From iconic alpine peaks and crystal clear lakes to grand hotels, historic castles and exclusive private venues, few countries offer such extraordinary variety within such a small area. I’m Emma Wilson, a destination wedding videographer and former…
Congratulations on your engagement! Planning your wedding is an incredibly exciting time, and the journey ahead will be filled with countless decisions that shape your day into something truly unforgettable. Where will you celebrate – at home or abroad? Which wedding venue will set the perfect tone? Should you enlist a wedding planner? How will…
Are wedding directories shaping the industry … or just selling an illusion? Wedding directories and blogs have transformed the luxury wedding industry into a race for validation, with headlines like “Europe’s 10 Best Wedding Photographers” and “The World’s Best Wedding Videographers” dominating search results. But who decides these rankings? Who defines what makes someone “the…
In 2016, I wrote a heartfelt message about the importance of effective communication in the wedding industry. Today, as I revisit this topic, I’m reminded once again of its significance. It seems that the ever-revolving wheel of time has brought us back to this day. The essence of my message remains unchanged – the value…
An update before you read this… I originally wrote this article in October 2023, when the Wedding Content Creator was still a relatively new addition to the wedding industry. A lot has changed since then. The role has evolved, the services being offered have expanded and the lines between Wedding Content Creation and professional Wedding…
As a destination wedding videographer, living in the heart of Switzerland is just awesome for having the best locations to film Swiss wedding proposals, alpine elopements and intimate mountain weddings. As well as the beautiful lakes, perfect for weddings in the summer, there’s also the mountains. In fact I am surrounded by nature, which lends itself to…
Fresh snow. Blue skies. Empty slopes. And two snowboarders carving their way down a mountain in wedding clothes. Avgi and Darren hadn’t come to the Dolomites simply to get married with a mountain view. Snowboarding was part of their wedding day. They chose Col Pradat in Alta Badia, close to Corvara, for a ceremony high…
Allow me to indulge myself in my love of dogs …. not just in general but dogs at weddings! Just for a few moments, as I take myself back in time to a gorgeous wedding at The Orangery in Settrington, Yorkshire this summer. As weddings go, this was really, really stunning. But, I have to…